47% of online shoppers expect a web page to load in 2 seconds or less. If a website takes three seconds to load, 40% of visitors will leave. The time it takes for a page to load dramatically affects user satisfaction, and a slow page or a page that throws an error while loading makes the business look unprofessional and untrustworthy. 80% of shoppers would not buy from a store again if they had a bad website experience. At D6 Interactive, a top-notch SEO company in Dallas, Texas, the web design professionals understand how important it is for a page to load quickly. The design experts at D6, a SEO company in Dallas, have a few tips on how to increase mobile page speed loading times.
First, test how fast your site is. You need to know precisely which page speed metrics need improvement or are working at optimal levels.
- Avoid and minimize redirects. Redirects take visitors from old web pages to pages with new URLs. Redirects, however, take a lot of time to perform. Try to eliminate them.
- Optimize images. Use smaller image sizes and lower the quality, but not to the point where the picture is blurry. Smaller images with fewer pixels will load faster and look better on mobile devices.
- Eliminate code bloat with simplistic designs. The less crowded the page is, the faster it will load, and the easier it is for the visitor to read and navigate. Use one call-to-action per page to make sure the site isn’t too ‘busy.’
- Lessen the number of steps in the sales funnel. This will limit the amount of code on the website, increasing its speed. Plus, it's easier on the customer.