As a webmaster, you most likely have spent a lot of time designing your website. You experimented with elaborate and animated designs, added stunning images, picked an attractive theme, and wrote compelling copy. You loved it so much, that you’re pretty sure that your visitors will love it too.
But why is your site getting little to no traffic? Why isn’t your site in page 1 (or 2, even 3) in Google?
You might have forgotten that your website doesn’t only need to be search engine friendly, but it should be able to provide a great user experience. Your web design might be the culprit as to why your site is ranking so low in search engines.
If you are ready to turn things around, read on. Your Dallas SEO and web design company has put together some of the most common web design mistakes that could potentially hurt your SEO efforts.
1. Poor site navigation
Have you ever visited a poorly designed site, that you have no idea what to do next?
Here’s a good example.
We’re sure that seeing this webpage would have you running for the hills in terror. Surely, you wouldn’t wish for the same thing to happen to your visitors. They should be able to know exactly what to do. Most importantly, you want Google’s web crawlers to understand your site.
2. Large images and media files
Gorgeous, high-resolution images will make your website look attractive. But how many images do you have on your site? Are you aware of the sizes of your image files?
Remember that people in the online world are constantly moving at lightning speed – at emails, social media, and a lot of headlines on the SERPs.
If they do click on your site and it takes aeons to load, they’ll be gone before you even finish saying “search engine optimization.” Surely there are a lot of other sites out there that offer the same information. If you want your visitors to stay, stick to using properly formatted and compressed images. This will help your pages load in 3 seconds or less.
3. Your website is not mobile-friendly
In today’s world, people expect everyone to own a smartphone. In the United States alone, there are more than 200 million smartphone users, and they all consume digital media. You might be interested to know that about 70 percent of digital media is viewed from a smartphone!
Google paid attention and came up with mobile-first indexing – and this means that for ranking and indexing, it prioritizes the website’s mobile version.
Regardless of the device you use, a responsive website design offers a more dependable user experience. So, if your website is not optimized for mobile, it’s high time to take action.
Whether you are embarking on a web redesign project or trying to figure out why your site isn’t getting results, it’s best to keep this list of web design mistakes to avoid. It pays to work with your local Dallas SEO and web design company who can give you the guidance and expertise for all your marketing needs. If you are ready for professional assistance, D6 Interactive is here for you!