It may sound harsh, but it’s the truth.
Just think about it: what is the first thing people do when they need a certain product or service? Most probably, they open a Google tab and look for the closest business to their location that can help fill their need. The companies that aren’t on the first page of search results are as good as nonexistent.
So, what can businesses do to ensure that they’re in demand?
It all starts with a well-designed website.
The Effect That Professional Website Design Can Have on Your Business
A well-designed site is paramount if you want to build your brand and stand out from your competitors.
Just think about it: most of the time, the website is the first contact between a business and its prospects. And just as with everything else in life, first impressions can be decisive. If visitors have a difficult time navigating your site or understanding what is it that you’re selling, then the chances of subscribing to your newsletter or buying your products decrease dramatically.
More than that, consumer nowadays read reviews on Yelp or other forums and check a business’ social media page before making a decision.
First impressions play a huge role in a user’s experience with an organization. The average time users spend on a website is approximately eight seconds. With such a short time-frame, users tend to rely on their “gut reaction” to help guide their opinions of a site or app. So what does this mean for you? It means you have only a few seconds to get to your user’s guts - metaphorically speaking.
Attract New Customers with Clever Web Design
With virtually endless options just waiting at the click of a button, consumers are becoming pickier than ever before.
Build a website that represents your brand and enables you to showcase your products in the best way possible. Give prospects a platform where they can purchase the products they are interested in or find information in a matter of seconds.
It may seem far-fetched, but a strong website can have an enormous influence on people and can dictate whether they become customers or not.
Think about how many times you were so impressed by how professional and appealing a website looked that you were persuaded to buy that product or service. Or maybe think about how many times a website was just so bad that you didn’t spend more than a few seconds browsing. Either way, even your own experience as a prospective customer can tell you just how significant a website is for your business.
Building a website that not only looks great but also performs well is no easy task. We are D6 Interactive, a Dallas web design company, and we are obsessed with helping businesses make great first impressions. Call us if you need help building your online presence!