During the latter part of 2016, 51% of online searches happened on a mobile device. Since then, that number has continued to grow. Today, well over half of all search queries happen on mobile devices. More videos are consumed on mobile devices vs. desktops, and certain retargeting campaigns and platforms perform better with viewers on mobile devices. D6 Interactive, a Dallas SEO company, has its finger on the pulse of these changing viewer habits.
And so does Google. Since mobile viewing and search queries reached the tipping point in late 2016, Google has changed the way it ranks and indexes websites. Before, sites only needed to be desktop friendly, and the desktop version of a website was ranked on the Google search engine. But now, the mobile version of a site is given higher rank priority.
What does this mean for eCommerce and digital marketers?
Websites need to be mobile-responsive to rank on Google, build customer trust and loyalty, and increase sales and conversions. The professionals at D6 Interative, a Dallas SEO company, understand what it takes to get a website mobile-responsive.
What does mobile-responsiveness mean?
A mobile-responsive website is one that automatically formats for mobile viewing on any mobile device, whether it's a smartphone or a tablet. Smartphone and tablet screen sizes vary greatly, and if a site isn’t mobile responsive, it won’t look right on the viewer's screen. Images may be blurry, may become way too big or small, and sometimes the site won’t turn properly along with the viewer’s device. If a website isn’t mobile responsive, viewers will go to the competitor. It takes only 50 milliseconds for a person to assess whether a site is credible and easy to navigate. If it’s not, they’ll leave, and will take their conversion with them.
Sites that ignore the new way Google ranks and indexes web pages will lose revenue and consumer trust. The knowledgeable web design professionals and digital marketers at D6 Interactive, a SEO company in Dallas, know precisely what it takes to get a site mobile responsive and looking beautiful on the web.
Sources:
https://www.techopedia.com/definition/23586/mobile-device
https://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html
