When looking at Google's ongoing algorithm updates, it's easy to see that one of the main objectives is to provide users with more relevant, reputable search results.
In effort to populate search results with more informative and useful links, a greater emphasis has been put on providing Google users with easier, quicker access to industry experts and those actively sharing and spreading their knowledge - meaning those engaging in blogging.
Thanks to powerful tools like Google Authorship, through Google+, blogging has gained even more importance in the overall SEO equation.
Just what exactly is Google Authorship? It's a new feature from Google that helps you link your blog content directly to your Google+ page. Google itself highlights Authorship as helping users find high quality content on the web and empoweinf them to engage with content authors through Google+
Struggling to come up with ideas for content? Worried about giving away your trade secrets?
Here's a quick tip for getting started on writing your blog posts: Remember who your audience is. Whether you're writing for prospective buyers or potential recruits, providing readers with legitimately engaging and valuable content can reinforce your brand as authority in your field and help create a trusting relationship between you and your target market.
Starting your own company blog can have a number of benefits, including:
- Drawing customers, employees and industry peers to your site by offering free insight into business trends, trade news and other topics
- Increasing your company's visibility with blog readers potentially sharing content
- Keeping your site fresh with new content - Google takes note of timely, updated content
- Giving you an excellent canvas on which to integrate keywords into blog posts
From blog design and development to content creation and the blogging itself, D6 Interactive can help your business succeed with its Content Marketing services.
Contact D6 today to get started.
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