Most business owners think that they can’t do SEO until their website is live. It makes sense if you think about it: if you don’t have a site yet, then you have no platform that could help you reach Google’s first page, right?
Well, not necessarily.
Here at D6 Interactive, a Dallas SEO company, we always encourage our clients to do some pre-launch SEO to jumpstart their efforts. That way, you can speed up the indexation of your site and boost your rankings long before you launch your platform officially.
Here’s how to do it.
Create a Coming Soon Page
Tease your prospects with a Coming Soon page that lets them know what to expect once you go live. Not only is this an excellent way to build your brand and get some interest in your business, but you can also hit the ground running with SEO. If the page is optimized properly, then web crawlers will index it and give your site more authority when the big day finally comes.
Create Your Social Media Profiles
You may not be aware of this, but there’s a strong connection between SEO and social media. Although social media is not a ranking factor, it has a huge potential for links, and can help you build your audience from the get-go.
Make sure to create a complete profile on all social media networks, such as Facebook, Twitter, YouTube, Google+, and on those that are relevant to your niche.
It may seem like odd advice, especially when so many so-called SEO gurus claim that guest blogging is a dying art. But building quality links is still one of the best ways to increase your domain authority and boost your rankings.
Pay attention to the keyword: quality. Look for guest posting opportunities that are relevant to your business and audience. Create relevant content that will help your target audience and pick their interest in your soon-to-launch products. The purpose is to get the ball rolling, not to spam prospects with unwanted communication or poorly written articles.
One of the best ways to get ahead of the game is to do a bit of SEO before your launch your site. Hopefully, these tips will help you jumpstart your efforts. If you need help with strategy or implementation, we at D6 Interactive are more than eager to do everything for you.