Oil & Gas Energy SEO & Website Enhancements
In this Case Study
- Web Engineers
- Graphic Designers
- VP of Technical
- Art Director
Industry
Oil & Gas Energy Investment
Location
Texas, United States
By the numbers
We significantly expanded our user base through strategic digital marketing and enhanced user experience, resulting in a 609% increase in active monthly users.
The website experienced explosive growth in traffic, with pageviews surging by 351% from 2,811 to 12,664.
Client Overview
A leading oil and gas investment firm partnered with D6 Interactive in 2021 to improve their online presence, increase organic visibility, and engage their target audience more effectively.
By implementing a comprehensive SEO strategy, content marketing, social media optimization, and a full website redesign, we delivered measurable, transformative results over 46 months.
The client faced several key challenges
Limited organic visibility
Minimal presence in top search results for key industry terms.
Stagnant traffic growth
Low user activity, pageviews, and sessions.
Content engagement
Needed value-driven content to increase user time on site and generate qualified leads.
Operational inefficiencies
Lacked tools for seamless data management and portfolio tracking.
Their main goals were to improve organic visibility, increase website traffic, and attract asteady flow of qualified investors in a highly competitive market.
Our Approach
We combined targeted SEO, engaging content, strategic LinkedIn optimization, and a responsive website redesign to drive measurable growth and enhance user experience.
SEO Optimization
We implemented a data-driven SEO strategy to improve search visibility and drive organic traffic by optimizing content to target high-performing industry terms and redesigning the site's structure to enhance usability, improve SEO performance, and lay the groundwork for long-term growth.
Content Development
We created monthly SEO-optimized blogs designed to drive results by providing valuable insights into market trends and investment opportunities tailored to investor interests, while using keyword-optimized content that improved search rankings and attracted qualified leads.
Social Media Strategy
We developed a LinkedIn content plan to engage industry professionals and build credibility by highlighting market insights and thought leadership, while establishing a consistent, professional presence to drive audience engagement.
Website Redesign and Custom Tools
Developed a secure login portal that allows users to review, track, and manage their investment portfolios with our client by providing tools for efficient portfolio management and information customization in one place, building backend tools for effortless monthly dataset updates, and delivering a fully responsive design for seamless accessibility across devices.
The Results
Our partnership delivered outstanding growth between January 2021 and November 2024:
Organic Traffic Growth
Users
827 5,862609% increase
Pageviews
2,811 12,664351% growth
Sessions
1,147 7,514555% surge
Organic Keyword Rankings
Positions 1-3:
10 318Keywords
Positions 4-10
15 784Keywords
Recent Trends
Traffic Growth
8,302 22,386170% users increase
Keyword Growth
2,656 5,28999% keywords increase
User Engagement
Enhanced site experience with significant growth in Texas, the top-performing region:
- 766 active users and 983 sessions.
- 566 engaged sessions, accounting for over 57% of total sessions in the region.
- 1,565 pageviews with an average engagement time of 1 minute 16 seconds.
These improvements positioned the client ahead of competitors, including authoritative government and industry websites.
Key Takeaways
By combining strategic SEO, optimized content, social media engagement, and a responsive website redesign, D6 Interactive helped the client:
- Organic Traffic: Achieved a 609% increase in users, growing from 827 in January 2021 to 5,862 in November 2024.
- Keyword Rankings: Improved organic visibility, securing 318 top keywords in positions 1-3 and 784 keywords in positions 4-10 by November 2024.
- Lead Growth: Generated a consistent flow of qualified leads through 555% growth in sessions (1,147 → 7,514).
- Social Media Presence: Built a professional LinkedIn strategy to enhance industry authority.
- Content Excellence: Delivered high-quality, SEO-optimized blog posts that contributed to a 351% increase in pageviews (2,811 → 12,664) and improved organic traffic.
- Streamlined Operations: Developed a secure, custom investor portal and backend tools, enabling seamless data updates and saving valuable operational time.
- User Engagement: Enhanced site experience, leading to a notable increase in average engagement times, with top regions like Texas achieving 1 minute 16 seconds per session.
These efforts positioned the client as a trusted industry leader, generating consistent traffic, engagement, and qualified leads.
Let’s Work Together
At D6 Interactive, we help businesses achieve measurable, lasting growth through strategic SEO, content, and digital solutions. Contact us today to see how we can deliver success for your business.
