Digital Transformation Takes Root
From Zero to Digital Hero: 175% Growth in Users for a Landscaping Business.
Key D6 Services
- 360 Digital Partnership
- SEO
- New landing pages
- Website Enhancements
- PPC/Paid Media
- Lead acquisition
- Site UX revamp
Industry
Landscaping
Location
Texas, United States
By the numbers
Organic SEO became the #1 source of new business for the organization.
We significantly expanded the user base through strategic digital marketing and enhanced user experience, resulting in a 174% increase in active monthly users.
The website experienced explosive growth in traffic, with pageviews surging by 66% from 4,199 to 6,953.
Client Overview
When a landscaping company approached D6 Interactive, their online presence was virtually non-existent. They had no traffic, no keyword rankings, and their website lacked the tools to generate leads.
Over the next 53 months, we worked with them to transform their digital strategy through SEO optimization, a complete website UX revamp, and a focus on lead generation. The results speak for themselves: local search dominance, substantial traffic growth, and a scalable digital strategy.
The Challenge
The client faced multiple challenges, including:
No Organic Visibility
No presence in search engine rankings.
Low Traffic and Engagement
Users, pageviews, and sessions were minimal.
Underutilized Website
Outdated design and no tools for lead generation.
Growth Goals
Needed a strategy to align with business acquisition and service expansion.
Their goals were to increase traffic, rank for high-value keywords, and generate consistent, qualified leads.
Our Approach
We implemented a comprehensive strategy tailored to their business needs and growth objectives.
SEO Success
We started with a non-existent search presence and developed a strategy to dominate target areas. Through our efforts, we secured #1 rankings for high-value keywords, driving substantial organic traffic, while significantly boosting our organic visibility with measurable results. The improvement is clearly demonstrated in our keyword rankings: in July 2019, we had 7 keywords in positions 1-3 and 12 keywords in positions 4-10, whereas by January 2024, these numbers grew dramatically to 126 keywords in positions 1-3 and 185 keywords in positions 4-10.
Website Transformation
We transformed the client's website into a modern, user-friendly platform through several key improvements. We redesigned and developed the site for an intuitive user experience, while adding custom quote forms tailored to specific service needs to simplify lead capture. Additionally, we created custom landing pages to target key services and geographic areas, and improved backend capabilities to enhance content management and scalability.
Strategic Consulting
We collaborated on a service strategy and site architecture that aligned with their business acquisition goals. We positioned key services prominently to drive conversions, while ensuring all digital efforts supported long-term growth and scalability.
Content Excellence
We delivered engaging, SEO-optimized content focused on highlighting core landscaping services to meet customer needs while driving organic visibility and increasing website engagement.
The Results
Our efforts delivered outstanding results between August 2019 and January 2024:
Organic Traffic Growth
Users
1,161 3,192174% increase
Pageviews
4,199 6,95366% growth
Sessions
1,487 4,165180% surge
Organic Keyword Rankings
Positions 1-3
7 126Keywords
Positions 4-10
12 185Keywords
Traffic Source Breakdown
Organic Search
707 3,192351% increase
Organic Social
52 335544% increase
Recent Trends
Traffic Growth
1,487 2,76085% sessions increase
Keyword Growth
636 4,450599% keywords increase
Key Takeaways
Through strategic SEO, a modern website transformation, and tailored consulting, D6 Interactive helped the client achieve:
- 175% growth in users and a 66% increase in pageviews.
- 174% increase in organic search traffic (1,161 → 3,192 users).
- 544% increase in organic social traffic (52 → 335 users).
- Local search dominance with 126 top-ranking keywords in positions 1-3.
- A redesigned, lead-focused website with custom quote forms and targeted landing pages.
- A scalable, service-oriented site architecture aligned with business acquisition goals.
- Consistent traffic growth, with 17,499 users recorded in October 2024 alone.
These efforts transformed the client’s digital presence, making organic search their #1 source of new business.
Let’s Work Together
At D6 Interactive, we specialize in turning digital challenges into growth opportunities. Contact us today to learn how we can help your business thrive.
