24/7 Emergency Medical Network
How We Helped a Healthcare Client Achieve 380% Growth in Top Keyword Rankings.
In this Case Study
- Web Engineers
- Graphic Designers
- VP of Technical
- Art Director
Industry
Health Care
Location
Texas, United States
By the numbers
We significantly expanded our user base through strategic digital marketing and enhanced user experience, resulting in a 174% increase in active monthly users.
The website experienced explosive growth in traffic, with pageviews surging by 66% from 4,199 to 6,953.
Client Overview
A multi-location healthcare franchise partnered with D6 Interactive to strengthen their online presence, drive growth, and improve patient engagement while standing out in local search results.
Over the last decade, we’ve developed a comprehensive SEO strategy, built custom tools, optimized social media engagement, and redesigned their website to deliver exceptional results.
The client faced several challenges
Stagnant SEO Performance
Needed to rank higher for competitive healthcare terms across multiple locations.
Lack of Engagement
Limited social media reach and minimal patient feedback tools.
Operational Inefficiencies
Lacked streamlined systems for managing job applications and patient reviews.
Outdated Website
Needed a modern, responsive site to cater to patient needs across devices.
Their goals were to enhance organic visibility, boost patient engagement, and streamline internal operations.
Our Approach
We implemented a multi-faceted digital strategy tailored to the healthcare client’s growth goals:
SEO & Content Strategy
We developed a targeted SEO plan to dominate local search, implementing comprehensive localized rankings strategies. We optimized SEO strategies for each region, helping individual locations rank for targeted local search terms, while publishing locally relevant content to engage specific communities and improve organic visibility. Our keyword success was demonstrated by establishing high rankings for competitive healthcare-related terms in multiple regions and driving large-scale traffic growth through consistent optimization and content updates.
Social Media Content
We created platform-specific strategies to drive engagement and visibility, starting by developing tailored content for Facebook and Instagram to connect with diverse audiences. We shared patient success stories, healthcare tips, and community initiatives to build trust and credibility, while creating localized content to connect with individual regions and address their unique needs. Through these efforts, we delivered consistent growth in followers, engagement rates, and reach.
Custom Development
We designed a comprehensive patient feedback system to streamline patient satisfaction by developing multi-step surveys with automated SMS and email notifications for timely input, while building backend tools with advanced sorting, filtering, and reporting features for each location to manage reviews seamlessly. Additionally, we created a custom HR portal to simplify recruitment processes by designing a system allowing the HR team to easily create, edit, and manage job postings, building reusable job templates and an automated backend for easy management of applications, and adding custom routing features to streamline applicant responses and notifications.
Website Design, Development, & Management
We transformed the client's outdated site into a modern, user-friendly platform by building a mobile-friendly, intuitive website that enhances the user experience for patients and staff. This includes a responsive design for seamless navigation across all devices, integrated tools to enhance patient engagement and improve operational efficiency, and ongoing updates and support to keep the site secure, functional, and optimized.
The Results
Our efforts delivered outstanding results between January 2019 and November 2024:
Traffic Growth
Users
1,161 3,192174% increase
Pageviews
4,199 6,95366% growth
Sessions
1,487 4,165180% surge
Organic Keyword Rankings
Positions 1-3:
7 126Keywords
Positions 4-10
12 185Keywords
Traffic Source Breakdown
Organic Search
707 3,192351% increase
Organic Social
52 335544% increase
Recent Trends
Traffic Growth
1,487 2,76085% sessions increase
Keyword Growth
636 4,450599% keywords increase
Key Takeaways
By combining strategic SEO, engaging social media content, custom tools, and a user-focused website redesign, D6 Interactive helped the healthcare client achieve:
- 307% increase in total traffic (5,900 → 24,000 users).
- 603% growth in total organic keywords, dominating local search results.
- 380% increase in top-ranking keywords (positions 1-3).
- Improved patient engagement with a custom review system and automated feedback tools.
- Simplified recruitment processes with a custom HR portal.
- A responsive, modern website that enhanced user experience and improved operational efficiency.
These efforts positioned the healthcare client as a leader in their industry, driving consistent traffic, patient engagement, and streamlined operations.
Let’s Work Together
At D6 Interactive, we specialize in delivering measurable results through strategic SEO, content, and custom solutions. Contact us today to see how we can help transform your business.