Barstool Sports: UI/UX Design & Strategy
Client Overview
Barstool Sports, a leading digital sports and entertainment platform, sought to expand its digital presence into online sports betting while enhancing its existing sports network infrastructure.
The Challenge
The project required creating a seamless user experience that would integrate sports content consumption with betting functionality, while maintaining Barstool's distinctive brand voice and engaging community features.
Strategic Approach
We developed a UI/UX strategy that focused on:
User Experience Architecture
- Seamless integration of sports content and betting interfaces
- Intuitive navigation between entertainment and gaming features
- Strategic placement of conversion points throughout the user journey
Interface Design
- Modernized design system supporting both content and betting features
- Responsive layouts optimized for real-time engagement
- Enhanced visual hierarchy for complex betting information
Platform Integration
- Unified experience across sports content and betting platforms
- Streamlined user flows for betting activities
- Cohesive design language across all touchpoints
Results
Game-Changing Solutions
The new interface design successfully positioned Barstool Sports for its expansion into online gambling while enhancing the overall digital experience for its sports network audience.
Service Scope
- UI/UX Strategy
- Interface Design
- User Experience Architecture
- Design System Development
This project showcases our ability to evolve established digital brands into new market segments through strategic design thinking and user-centered solutions.
