Case Study
Cowboys & Indians Magazine: Digital Transformation
A decade-long collaboration transforming a legacy print publication into a digital media powerhouse through strategic web development and long-term technical expertise.
Services
- Website Design
- Website Development
- Enterprise WordPress Development
- CMS Customization
- API Development
- Long-Term Website Support
- E-Commerce Development
- Strategic Support
- Digital Business Transformation
Industry
Media/Publishing
Location
United States
By the numbers
The site traffic has grown to 350,000+ sessions per month
The site has achieved indexing of 58,000+ organic SEO keywords in Google
Client Overview
Cowboys & Indians, a leading Western lifestyle magazine, partnered with D6 Interactive in 2013 to evolve their digital presence. Our comprehensive web development and support services have helped establish their digital authority in the Western lifestyle media space.
The Challenge
In 2013, Cowboys & Indians faced critical limitations with their legacy website platform. As readers increasingly moved to digital consumption, the static website couldn't support content updates or generate meaningful advertising revenue. The business needed a robust digital platform to complement their print publication and create new revenue streams.
Strategic Solution
We architected and implemented a sophisticated digital ecosystem built on WordPress, featuring:
- Custom CMS development optimizing content management workflows
- Scalable architecture supporting high-volume traffic and content
- Sophisticated user access controls for editorial team management
- Specialized advertising integration systems
- Flexible content templates enabling dynamic storytelling
Results
Our long-term technical partnership has delivered transformative results:
- Traffic Growth: Achieved 350,000+ monthly sessions
- SEO Performance: Secured indexing for 58,000+ organic keywords
- Revenue Generation: Established the website as a primary business revenue stream
- Digital Evolution: Successfully transformed from a static webpage to a dynamic digital media platform
How We Delivered
To address the challenges, we implemented an enterprise-level WordPress platform supported by custom development and dedicated technical expertise, transforming their digital publishing capabilities.
Enterprise WordPress Development
We architected a sophisticated WordPress platform capable of managing thousands of articles, rich media content, and high-volume traffic while maintaining optimal performance.
CMS Customization
Our team developed specialized templates and custom layouts that empowered their editorial team to create dynamic content while maintaining brand consistency across all digital channels.
Scalable Architecture
We built a robust infrastructure designed to handle continuous content growth, supporting the growth of 58,000+ indexed keywords and integration of new features as their needs evolved.
Ongoing Support
As their digital needs have evolved, we have continued to work with C&I to develop and implement new features while providing technical support to ensure platform stability and drive ongoing innovation.
Invest in Proven Expertise
Our long-term technical partnership has delivered transformative results:
Through sustained collaboration and technical innovation, we've helped Cowboys & Indians establish a commanding digital presence that serves their readers and drives business growth. Our ongoing partnership ensures their platform continues to evolve with changing media consumption patterns and technical requirements.
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Traffic Growth: Achieved 350,000+ monthly sessions
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SEO Performance: Secured indexing for 58,000+ organic keywords
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80,000+ visitors referred by an organic search listing per year on average
