A lot of website owners think that the best way to boost their traffic is through social media. Many forget that there is another great source of getting people to visit their site. It is called SEO, or Search Engine Optimization.
If your visitors like your blog posts, they are more likely to tweet, link, and share it; and doing these things will do your rankings good. However, for some people, writing to captivate their readers and writing for SEO are two conflicting sides of a coin. This is far from the truth! If you want an engaging and SEO-friendly article, the keywords that you want to associate with your site should be in a very prominent place. However, keyword stuffing hampers the readability of your content severely, and you wouldn’t want that.
Here are some tips from D6 Interactive, your Dallas SEO company, on how to write content that ranks well in the search engines.
1. Write headings not only for search engines. Write for people.
The headings that you choose should not only be something that would rank well, but something that would compel people to share your content. Avoid writing your headings just for search engines that they become over stuffed with keywords and don’t make a lot of sense in a sentence. Doing this will give you headings that are not attractive to the reader, even if they rank well in search engines.
Creating awesome headings are simpler than you think. Think of what people would search on search engines. This will ensure that people and search engines will love your blog.
2. Always put quality over quantity
People often think that the longer the blog post they produce, the better the chance that they will rank well on search engines. Do not neglect the quality of your articles. Quality encourages linking and sharing, which will boost your rankings. A 500-word blog post packed with useful and shareable information is much better than a poorly written article with 1000 words.
Remember, search engines may like long articles, but if your articles are not readable and is too long, it will drive readers away. Make sure that your articles are engaging, SEO-optimized, and have a minimum of 300 words.
3. Use the right keywords
Using the right keywords is essential as they can give you some serious targeted traffic. A lot of people don’t do this right. Here are some tips.
- Use keywords that are appropriate to your niche. Do not make the mistake of targeting broad, highly competitive keywords. Instead, use unique keywords – but not too unique that no one is searching for them.
- Remember that things change. What is popular information then may not be searchable in a few years. You might need to change your keywords in the future.
- Target keywords that are in demand. Figure out which words your target audience actually searches for. They are the words that you should use in your article and the topics that you should write about.
Gone are the days when a few SEO techniques are all you need for your site to rank well. One thing is constant: Quality content IS king! Producing great content leads to more shares, links, and visitors to your site. There are a lot of things that you can do to make your blog posts SEO friendly, but most importantly, focus on writing useful, relevant, and shareable content.
For more information on how you can you can stand out in the highly competitive world of online content, don’t hesitate to reach out to us at D6 Interactive, your Dallas SEO specialists.