Google is fond of updating its SEO algorithm. If you search for “search engine optimization” in Google, it will return millions of results! Many of the information are not relevant to a beginner’s needs - a person who is simply trying to get some easy, basic wins.
SEO, or search engine optimization, means optimizing your content so that it ranks well in search results. With a multitude of changes to take note of, it can be easy to miss something important. If you miss an essential detail, your content might as well be non-existent. However, if you get it right, you will definitely reap the rewards: a surge in traffic, better conversion rates, and higher sales.
If you are a beginner in SEO, here are some quick tips from D6 Interactive, your Dallas SEO experts.
- Learn about how to optimize your site for mobile
This is critical, especially when you are just getting started with SEO. Begin by testing your site’s load speed and performance across all devices.
People are spending a huge chunk of their time on their phones as the years go by. Consider your searching habits when you are pressed for time and you want a quick solution.
- Learn about how users search
SEO these days is focused more on understanding the search intent, so do not be quick to just simply assume which keywords will perform better than the others. Understand the reasoning behind each search, and how your target audience is using the search engines. Do not rely on assumptions alone, add more conversational inquiries to your keyword list.
- Optimize for search engines, but write for humans
When optimizing a site, is not wise to ignore the human element. Your aim is to choose the keywords that your audience would use, laid out in a content that is both engaging and relevant. For best results, find the right balance between search optimization and quality content.
- Take a closer look at your current search traffic
Which keywords do your audience use to access your content? What are your best-performing pages? Look for pieces that will qualify as evergreen content, then be creative in thinking of fresh ways to update them. A closer look at your SEO performance and your search traffic can help you update your content with articles that your audience will find helpful.
- Understand the most important ranking factors
It is wise to dedicate some of your time each month to stay up-to-date with the latest SEO updates. A good way to start would be to learn more about all the factors that will affect your ranking or position in the SERPs – from the use and relevance of your keywords to the page speed, it’s always great to understand how these ranking factors can affect your optimization methods. SEO doesn’t need to be complex. Take things one step at a time, and focus on setting a course for improving your user experience and creating great content. If you have questions, or you need some help with improving your visibility in the search engines, feel free to get in touch with us at D6 Interactive, your Dallas SEO experts.