The Covid-19 pandemic has upended how we go through our lives everyday. Across the globe, governments have taken the necessary steps to limit how we interact, and this has affected how we do business and engage in brands.
Is your business adapting to the times? Maintaining a strong digital presence through content marketing and SEO is one of the first things that you should do. If you know how to adapt to the changing marketplace, you will not only fortify your business now, but also set yourself up for success in the future.
D6 Interactive, your Dallas SEO company, shares how you can use SEO to sustain your business effectively during the covid-19 pandemic.
1. Create targeted content
Your SEO content should be all about your audience. People today are turning to online resources for their needs, and your business should create targeted content to attract new users and retain existing customers to your website. Learn more about what your users are interested in during this time of isolation and social distancing. Create content that will pique their interest and engage them. Write content that targets the right people, using the right keywords.
2. Show empathy
During good times, we often use the phrases such as ‘we understand,’ and ‘we care.’ Now is high time to walk the talk! These are the people who engage in your social media pages and receive your newsletters. Is now a good time to bombard them with product offers? Of course not! People are looking for relevant information, so share content that conveys that you understand what they are facing. Show the human side of your business. If your business is actively helping others during this time, include that in your content.
3. SEO as a lifeline for businesses
SEO is a time-tested, effective branding tool – even during these times. People may be preoccupied about mortgage, feeling anxious about their jobs, and keeping themselves healthy, but they are always online. In fact, they have more time to be online!
Tweak your content so that your brand is always visible in searches. SEO is giving you a chance to remain relevant. Remember, Google did not stop working due to the pandemic.
The future remains uncertain, and this is why it makes perfect sense to invest in a long-term SEO marketing strategy – enabling your business to bounce back by the time you are ready to receive customers.
Consider these tips on how SEO can help your business during the coronavirus pandemic. Whether you are a novice marketer and are not fully aware on how to jumpstart your SEO efforts, or a seasoned marketer who understands the importance of SEO marketing, this is the time for you to double down. D6 Interactive, your Dallas SEO company, is always here to help.
Please be safe and healthy.
Sources:
"SEO & COVID-19: How to Rank for Questions People Will Ask," Search Engine Journal, https://www.searchenginejournal.com/how-to-rank-for-questions-people-will-ask-during-covid-19/359866/#close.
Quaker, D. "Why and How to Bring Empathy Into Your Content," MOZ, 8 Apr. 2020, https://moz.com/blog/how-to-bring-empathy-into-your-content.
