SEO is important in ecommerce, mainly because almost all internet activity begins with a search. It will be difficult for you to run a business online if users can’t find your site through Google.
Today, many ecommerce platforms provide a host of features that can help you optimize your store for Google. However, since SEO involves many factors such as meta tags, speed, -UX, and more, you need to discover an ecommerce platform that does fairly well with all of them.
Let us at D6 Interactive, your Forth Worth web design company, help you choose the best ecommerce platform.
Shopify
This ecommerce solution has a sharp focus on mobile shopping and on the trending social ecommerce. It has great offerings such as social shopping wherein your customers don’t have to leave the social media platform to purchase from you.
Pros:
- abandoned cart recovery
- mobile-friendly shopping cart
- lots of plugins, themes, and extensions
- you can integrate the platform with your Facebook account and make it an ecommerce store
Cons:
- you have to pay an additional fee if you don’t use Shopify Payment
- it has its own coding language known as “Liquid,” which requires users to pay an extra fee for customization
Magneto
Magento is an open source ecommerce website platform. It’s scalability and reliability has made it one of the most popular platforms available since it launched in 2008.
Pros:
- unlimited customization options
- has more than 900 extensions and plugins
- manageability and usability
- social media extensions are free
- extensive resource library for new plugins, demos, as well as store management
Cons:
- it is not for everyone; you have to be a programmer to manage the platform
- although it has a free version, getting an enterprise version would cost you at least $20,000 annually
BigCommerce
BigCommerce is considered as one of the most prominent ecommerce solutions. For business owners who don’t have coding skills, the program’s built-in features will definitely come in handy.
Pros:
- it has a plethora of built-in features like coupons, newsletters, analytics, tax, and shipping
- responsive themes
- no transaction fee
- easy setup wizard, detailed guides, and tutorial videos
- easy store integration with eBay, Facebook, and Google shopping
Cons:
- there is a lack of free themes
- those who want to start a multi-vendor store like Amazon find that this platform lacks some of the available support other ecommerce platforms provide with more integrated marketplace models
Keep in mind that an ecommerce platform is never a "one size fits all" solution that will work for everyone. The platforms mentioned in this article are built for various kinds of business requirements. If you need further help in making a calculated decision and in choosing a platform that will serve your needs best, get in touch with us at D6 Interactive, your Fort Worth web design company.
