The Google search engine uses complex and sophisticated algorithms to determine the value of a web page. Google bots work tirelessly around the clock to crawl and index billions of characters worth of web content each day. With their ability to accurately categorize a web page, Google is able to present the results to the viewer, answering their questions with the most relevant content possible.
In 2018, it’s imperative for businesses to understand how SEO and web design work together to rank their business pages. Without a proper understanding of these elements, a business will flounder in obscurity on the web.
Let us at D6 Interactive, your Fort Worth web design company, help you get a better understanding of meta tags and how it can help your business online.
Meta tags are an important element of SEO that a business must understand and use appropriately. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.
A meta tag is a piece of text, in HTML, that describes a page’s content. Meta tags tell the search engine what a page is about. Since meta tags are written in HTML, they are hidden within the page. Meta tags are one of the legitimate ways to hide keywords within a web content.
But keep this in mind: meta tags must be relevant to your website and the page in question.
There are four important parts of Meta tags that you can use:
- The title tag is the text seen at the top of the browser. Google deems this text as the official ‘title’ of your page.
- Meta keywords attribute is a series of keywords that are relevant to your page.
- Meta description attribute is a brief description of the page’s content.
- Meta robots attribute tells Googlebot what it should do with the page.
If you want your page to rank high on the SERPs, you need to optimize your meta tags. The digital marketing pros at D6 Interactive, your Fort Worth web design company, have been helping businesses optimize their web design and meta tags. Contact us at D6 Interactive today.
Sources:
https://yoast.com/meta-descriptions/
https://moz.com/blog/seo-meta-tags
