Quicksprout tells us that hiring an SEO agent can actually make or break your company. This is because a good SEO can help you get several hundreds to several thousands of dollars per month, but bad SEO can also jeopardize the existing website traffic that you are currently getting, and thus yield you zero profit.
This is why you have to know the important factors to consider when it comes to looking for an SEO agency.
1. Realistic offers
This should be the very first thing that you have to look into.
Guaranteed boost in rankings overnight is one of those unrealistic claims that you have to steer clear of. Vanessa Fox, the author of the book Marketing in the Age of Google, says this: If you ask the SEO agency whether or not they can guarantee for your website to have a number one ranking on Google and other search engines, and they say yes, by all means, you have to turn to the other direction and run as fast as you can, as far as you can! Don’t believe them. It’s either they are making up a bogus claim, or they are the type of SEO agency who makes use of manipulative and unethical means just to get the job done.
2. Best practices
Related to giving realistic offers, an SEO agency must also adhere to search engines’ best practices, or also known as webmaster guidelines. According to Quicksprout, SEO agencies must be well versed with the algorithm updates that search engines - particularly Google, make. They must be well aware of the “golden rules” that exist for the search engines.
It is through these best practices that traffic is boosted and long-term traffic growth is created.
Therefore, knowing that the agency is well aware of the best practices of search engines, you can be sure that they are not simply making use of manipulative and unethical means to boost your rankings.
3. Case Studies
Titan SEO tells us that good SEO companies must have, and must be willing to showcase their case studies. Take note that a case study is not just their very own website. Remember, just because an SEO agent has a nice website, it doesn’t mean that they are able to get the SEO job done well.
And so, what you have to look at are the case studies that the SEO agent or company has, and these case studies must be able to answer questions like: Which companies have they worked with? What was the status of the company before and after they handled it? What kind of concrete measures did they use to gauge the company’s website ranking and traffic?
These case studies must show the SEO agent’s skills, expertise, and concrete performance.
4. Experience
And last but not the least, you have to consider experience. How long has the agency been in the industry? What is the extent of their experience? Have they been equipped to handle several companies in a variety of industries?
It is with experience that an SEO agent is able to know with what works and what doesn’t work. And in the world of SEO, since there are no “SEO certifications” per se, experience is their ticket to being the best.
If you’re looking for SEO services in Dallas, D6 is a Dallas SEO company that is able to meet your SEO needs.
D6 is a team of creative, talented, and excellent professionals whose experience will give you not only principles that work in theory, but tangible results that work. You can be sure that D6 adheres to search engine best practices, and that they do not make use of unethical methods in their SEO techniques.
Visit the D6's Dallas SEO Company page today to learn more about them, to check out their case studies, and to get in touch with them.
