With web users making their first impression of your website 2.6 seconds, time is precious when it comes to engaging your website?s visitors.
An easy way to lose them is to clog up their screen with babble or useless copy points that waste their time and don?t increase yours.
By offering extensive website design and development services to clients in Dallas, Fort Worthand all across the country, D6 has come to identify 3 Quick Copywriting Tips to help you more efficiently and effectively convey your message to users.
1. Cut Out the Fluff
Users can easily be thrown off or distracted by what is commonly referred to as ?fluff?. Fluff is often defined as unnecessary or filler text ? things you want nowhere near your copywriting.
The text on your website, particularly on your homepage, should be short, concise and crisp. Long winded, superfluous writing may get you bonus points on college essays, but it does little to aid your cause online.
2. Be Mindful of Your Marketing Objectives & Action Items
While you should?ve identified your marketing objectives and action items in the earlier stages of your website?s design and development, reviewing them once again as you craft your copy should improve your writing.
Your website?s copy to should move your users along the path to ultimately reaching your action items.
3. Write For Your Audience
Going hand in hand with cutting out the fluff, remember to write for your audience and those users most likely to access your site.
Making note of your audience?s preexisting familiarity with your topic or industry should help you eliminate fluff and cut back on any redundant expository copy and content.
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