Smashing Magazine, an online publication centered on web design and web development, defines user experience, or UX, as how a person feels interfacing with a system.
With research showing users develop their first impressions of websites in just 2.6 seconds, it's critical to create an optimal user experience that starts right on your homepage. Using the three tips outlined below, you can start developing a more enjoyable web experience for your users today.
Define Your Marketing Objective
Your marketing objective should define what you want to achieve through your marketing efforts, including your website.
Uniting all of your marketing tactics under one expressed objective or objectives should help you better organize your efforts and, in turn, how your message is presented to users on your website.
Your website's overall design and content should be centered around your marketing objective - showcasing your brand and highlighting you expertise in your particular industry or field.
Reorganize Your Content
With a defined marketing objective, it's time for you to review the content on your current site.
Is all the copy pointing your user in the right direction? Are your headings and body copy necessary or are most needless fluff?
Your copy and content should be directly in line with your marketing objective and action items, nursing users along the decision process (purchase a product, submit their email, etc.).
State Your Action Items
As alluded to above, knowing your action items is a significant part of the UX equation.
Once you've defined the course of action you'd like your users to take, you can effectively funnel your content to point them in the right direction.
Be careful not to lose your action items in the design or layout of the site. While your site should effectively spotlight your brand, your action items should still be heavily featured.
Related Articles:
http://www.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
http://businessbuilding.com.au/certification/unit/88
http://www.entrepreneur.com/blog/223150
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