On-page SEO refers to the optimization of web pages for higher ranking by making use of website content, as well as HTML source codes to increase your website’s search engine visibility and searchability..
On-Page SEO is commonly being used by companies today for their digital marketing efforts. Now, why is there a need to audit a B2B company’s SEO strategy? Simple. So you can make sure that you maximize your SEO efforts, and thereby cause your company to get the attention that it rightfully deserves.
So what are the things that you need to look into as you do your audit for your SEO strategy?
Read on for the best B2B on-page SEO 5-item audit checklist.
1. URL Structure
The very first thing that you need to make sure of is that all of your URLs in each of your web pages are number one, working (there should be no broken links!); and number two properly formatted.
It is best to use hyphens to separate words in links and to include relevant keywords in the URLs.
A good example of a URL looks like this:
http://www.mysite.com/blog/name-of-post
A bad URL looks like this:
http://www.mysite.com/blog/2014/12/nameofpost/485720
2. Content
Make sure that your content is for people and not crawlers.
The tendency of some companies is to create articles that are heavily stuffed with keywords, thereby compromising quality and coherence, under the assumption that search engine crawlers are only looking at keywords sans the semantics.
Not true!
Here’s a pro tip. Don’t pepper your articles or on-page copy with a non-sensible string of keywords. Use your keywords phrases at the right places, and prioritize spelling and grammar.
3. Cross-Link
It’s also advisable for you to cross-link related sources. This way, you can establish the credibility of information that you are offering in your web page content. Cross-linking also allows you to encourage readers to engage more with your content, as they find useful information.
4. User Experience
Another important thing: focus on user experience. Be sure to optimize your site for mobile, have your content easy to read, and include call-to-actions in your articles and web content to seamlessly and efficiently convert visitors into customers.
5. Add images and videos
Last but not the least, add media. People’s attention is easily captured with the use of media like images and videos. People have the tendency to stay for a longer period of time in the presence of a visual media.
Make sure too that your images and videos are search-friendly by making use of the Alt Text or Alternative Attribution. This is the written display that shows up when you hover on an image or is currently loading. Have your Alt Text readily understandable and useful; you can even have a keyword there if you deem it necessary.
If you’re looking for an SEO company that can adequately and effectively provide you with professional SEO services, contact D6 Interactive today.
D6 Interactive is a Dallas SEO company who can provide you will a tailor-fit SEO strategy for your business.
Contact D6 Interactive today at http://d6interactive.com/contact/.
