When considering the design of a website, one of the most important decisions to make is the color scheme for the site. Color is one of the main elements that our brain takes in immediately and can trigger a series of emotions and attitudes, either positive or negative. Obviously, you want your customers and prospects to be positively influenced by your site so that they will feel comfortable and stick around a while. Let’s look at some pleasing color combinations for different segments of the market.
Blue Means Trust
Blue is one of the most dominant in website creation, including very large social media sites such as Facebook and Twitter. Blue denotes a feeling of trust and serenity and this can be used to your advantage on your website if you want it to be calming and orderly.
Most people like the color blue, and it is a common color in corporate America too. Color psychology tells us that people are more productive in blue rooms, that blue is typically a preferred color because it denotes reliability and stability. All good points - so if blue can fit your logo and your site, you’d be wise to incorporate it.
Gender preferences
Men prefer blue - they also like green and black. But, you should stay away from colors like brown, purple, and orange for websites that are tailored specifically towards men, as these colors are most often a turn-off for them.
Generally, women prefer blues, purples, and greens, and don’t really care for grays, browns, and shades of orange. Creating a website in the colors that are soothing and pleasant to the female eye will encourage them to spend more time on the site and return often.
Of course, there is a lot more to choosing website elements than overall colors. However, the psychology, the background and the general feel of the site is set by the main colors of the site. Therefore, choosing the colors wisely is key to developing a successful website that will draw users, keep their attention, and keep them coming back. Need help with Fort Worth website design? Give D6 Interactive a call anytime!
