In 2016, mobile searching finally eclipsed the number of desktop searches. Online consumers, especially those on mobile devices, are likely to search for local stores and companies. Devising and launching a local search SEO marketing strategy will get your business in front of quality leads. But how can you get started with local SEO marketing? Consider the following pointers from D6, a leading SEO company in Dallas when getting your site optimized for local SEO marketing.
First, you’ll want to make your site mobile-friendly. Google now indexes sites based on their mobile-optimized site pages first. So, if you have a mobile-friendly version of your site and a desktop version of your website, Google will rank your mobile site before the desktop pages. If you only have a desktop friendly site, don’t worry; your pages will still rank. But, you’ll lose ground to your mobile-optimized competition. Since most local searches are taking place on mobile devices, your customers aren’t going to have a good experience on your desktop site. Research shows that a lack of mobile-friendliness will cause a viewer to leave a website immediately.
D6, an SEO company in Dallas, can quickly get your site up-to-speed and mobile-friendly for Google’s new ranking algorithm. Also, D6 will conduct market research on your industry and your customers, and learn which keywords your site needs to start incorporating into a local SEO marketing strategy. Keyword research needs to be one of the core tenets of a thriving local SEO marketing strategy. But, keyword strategies and search engine algorithms change frequently, and it’s difficult to keep up if you’re not an expert.
If you want to get your site to rank high for locally-based searches, you’ll need to invest a lot of time and effort into an SEO marketing strategy. As a business owner, you probably don’t have the time to do this yourself. Plus, SEO marketing is a skill that requires expertise and up-to-date knowledge. D6, the leading SEO company in Dallas, makes it their job to acquire relevant and current knowledge in the SEO ecosystem. Contact D6 today and see how they can get your site to rank for local searches.
Sources:
https://www.stonetemple.com/mobile-vs-desktop-usage-study/
https://moz.com/blog/category/local-seo
