Forget everything else that you know about SEO. Stick to these tips this 2017, and fast track your way to the top of Google’s searches.
1. (Still) Use Backlinks
There is data to suggest that one of the primary ranking considerations of Google is the number and quality of backlinks in a website.
That’s right – backlinks are not dead!
To build backlinks, you need to strive to be mentioned on credible and high-authority websites. You will need to be present in online conversations such as in comment threads of blog posts. You also need to make sure that your back links lead to different domains, and to highly credible and relevant sites.
2. Create in-depth, focused content
With every content that you write, don’t just tread on the superficial, general stuff. Dive right into it. Expound it well. Create a focused discussion on just one, single topic. It won’t help to create content that covers a myriad of different topics.
Focus is the name of the game.
Now, it’s likely that you’re starting to ask questions at this point…
If I will create in-depth, focused content, wouldn’t that mean that I have to create content that is longer?
Yes.
But don’t readers have short attention spans?
Yes again.
Think of it this way. People who conduct highly specific searches are not looking for general information, but in-depth, focused information. With this kind of intentionality, people are willing to read long-form content. And not only do long-form content provide comprehensive information that people are looking for; long-form content also ranks better in search engines, particularly in Google.
3. Optimize User Experience
According to Barr Feldman of Feldman Creative, User Experience is dependent on three things: clicks, consumption, and action.
For clicks, simply put, the more clicks your content get, the higher your ranking becomes on Google. And of course the number on technique to get more clicks is to come up with a great title.
Consumption refers to how your content is being consumed or utilized by your audience. Is your content relevant? Is it useful? Is it insightful? Is it able to give exactly what your readers need?
And then, there’s action. The websites ranked up by Google are those that provide visitors an actual to-do. When people visit your website, what can they do? Can they search videos, read information, download or upload data, or purchase an item? This means that for your website to be noticed by Google, your website needs to have a purpose. It cannot exist to simply exist. It must usher people into taking action.
If you’re looking for a team of professionals to help you with your SEO efforts, get in touch with D6 Interactive, a SEO Company based in Dallas. This Dallas SEO Company is your ticket to optimizing your website and upping your Google rankings.
Content produced by Fort Worth Web Design.
