Four Traits that Make the Best Digital Marketers Stand Out

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1. Flexible

Change is inevitable in the industry of digital marketing. Trends that are present this month may not be the very same trends present in a couple of months’ time. In fact, according to Digital and Social Media Academy, digital marketing is one of the most dynamic fields one can ever come across.

Digital marketers therefore need to be quick on their feet, and well able to adapt to changes. As Simply Measured puts it, the best digital marketers embrace and celebrate change.

2. Effective Communicator

According to Entrepreneur, effective communication is key for digital marketers if they want to stand out and be successful. Although, it must be noted that being an effective communicator has little to do with speaking well or writing well, but with being able to convey a message in a way that the audience are able to relate to.

Simply put, it’s all about being able to tell a good story.

Sometimes, it doesn’t even take words to communicate a message effectively. A video or a photo can say so much - it can inspire and move people, and can tug the heartstrings of a multitude of consumers. When this happens, you have already come to a beautiful, holy place where not all digital marketers are fortunate enough to get to.

3. Fluent in Analyzing

The University of San Francisco suggests that fluency in analysis is an important trait that sets the best digital marketers from the rest. This is because the ability to effectively make sense of analytics data is crucial in determining, monitoring, and optimizing traffic and generating conversions.

It is then important for digital marketers to not only have access to such data, but to also be keen enough to correctly interpret these data. Only then will a digital marketer be able to effectively use the data to the brand’s advantage. After all, it is these kinds of data that provide you with insight regarding what works and what doesn’t work - and of course, you’re going to want to keep on doing more of the stuff that works.

4. T-Shaped

Say what?

That’s right. The best digital marketers are T-Shaped.

Digital Marketing Institute says this: The best digital marketers have a broad knowledge of all digital concepts and yet specialize in one particular area. And this is exactly what it means to be a T-shaped marketer.

Essentially, a T-Shaped Web Marketer is one who has a wide array of skills, knowledge and ability, but has a mastery in one particular field. For example, a person can know a little bit on HTM coding, SEO, blogging, content marketing, setting up an online community, but when it comes to SEO, he or she knows all about on-page optimization, keyword research and targeting, citation building, etc.

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