As a business owner, it is essential that you understand how your published content reaches your target audience. Regardless of the industry you are in, your business cannot function well if you don’t know how to maintain a website that was built properly and in accordance with the current trends.
Needless to say, having a reliable web analytics tool is important. Your website’s data matters. A good analytics tool will give you a wealth of information on real-time visitor stats, new and returning visitors, and bounce rates, to name a few.
By tracking your website’s metrics, you get an insight if your SEO strategy is effective, what your competitors are doing differently, and what a typical customer does on your site.
Let us at D6 Interactive, your Fort Worth web design company, help you identify the best analytics tools that you may want to include in your SEO arsenal.
Google Analytics - Undeniably, this is the gold standard. Customizable, simple to set up, and provides you with all the basic information about your site. And it is free; although huge businesses that need to analyze bigger data would benefit more from using Google Analytics 360.
Crazy Egg - Simple to use but comprehensive at the same time, Crazy Egg will prove useful to a lot of business owners. One of its best features is the ability to generate scroll maps and heatmaps. These features will enable you to see what people click most frequently and how they are scrolling through your site.
Kissmetrics - A people-focused tool, Kissmetrics might be a good option if you wish to see data on your customer’s journey through the sales funnel. It has the ability to track people through multiple site visits, helping you understand why and how they make purchasing decisions. Kissmetrics also has a built-in email functionality, letting you send automated emails based on how visitors behave in your site.
SEMrush - Designed with competitive analysis and keyword research tools, SEMrush is your all-around analytics tool. It helps you with your keyword strategy by showing you which keywords are effective, and which keywords are sending traffic to your competitors.
Clicky - Clicky is a versatile and powerful tool that allows you to see what is happening on your site: the number of visitors your site has, what your visitors are doing, and when they’re leaving… all in real time. It also lets you search for mentions of your business on Twitter.
When deciding on what analytics tool to use, think of how simple or complex you want your tools to be and identify the metrics that you want to measure. Using more than one tool can give you a better idea of what’s going on with your site. Having trouble deciding on an analytics tool that fits your needs? Let us at D6 Interactive, your Fort Worth web design company, help.
