Misleading keyword tactics are passé. Keep them that way.
Today’s internet searchers are savvy and have little patience for sites that don’t live up to their meta description. Customers want to trust companies that they do business with. It’s counter-productive to attempt tricks that break trust off the bat. Post titles should be relevant to post content and content should be relevant to site visitors. People who stay on and interact with your site result in more customer conversions and improved search rankings.
Quality beats quantity
Instead of overloading individual search words, it is best to think like a ‘Googler’ – in questions and phrases. And, make sure there is a payoff when customers arrive at your site; ask yourself, does the website respond to those questions? Does it provide information and/or product results that keep searchers on your page? Many companies still try to do the least amount of work for the greatest initial return. In terms of SEO, slow and steady does win the race. Building a search engine’s trust by showing reliability over time is key to your SEO’s long term success.
Diversify incoming clicks
Inbound links from sources like YouTube, industry blogs and a variety of social media will help to bring more organic clickers to your site. Receiving traffic from definitive, related sites also reinforces the integrity of your site’s content.
Work with an SEO expert
While you’re busy trying to impress Google, their goal is to remain the authority on productive web searches by using "a set of signals to determine how trustworthy, reputable, or authoritative a source is and keeping those signals up to date.
An expert design and marketing team will learn of your company’s goals, products and services and can strategize with these in mind. They can help keep you ahead of the algorithm pack, provide for a more streamlined marketing cost structure and drive quality traffic to your site – all while you stay focused on doing business.
Think local as well as global
Local customer reviews, map results and links back and forth with related local business help keep your online presence and your local business community standing up to date. If you’re doing business in the Dallas-Fort Worth area, working with a company that specializes in Dallas SEO will reap the most relevant results. D6 Interactive can help with local Dallas SEO, as well as more global strategies.
