An effective website design doesn’t just display itself by accident. For effective website design to take place, one must have a good eye for detail, as well as deliberate attention to the organization and presentation of critical website elements.
Here are the top 3 tried and tested principles of effective website design that have proven to enable any website to effectively tell a story, and get its message across to customers, users, and readers.
- Make what’s important prominent
Have you ever heard of the term Visual Hierarchy? There is such a thing.
In a website, there are elements that are more important than the others. For example, a call-to-action is significantly more important than the search bar of a website. Therefore, the call-to-action must be strategically placed and formatted in such a way that it attracts more attention than the others.
Effectively arranging content and elements hierarchically has to do with making use of text or images in varying sizes, using different colors, and putting them in different positions on the website.
- Prioritize usability
Experts say that it is usability, and not only visual style, that determines the success or failure of a website. Therefore, it is important to make sure that a website is designed in such a way that it is user-centric. This means that the website must be easy for the user to navigate. The clickables must be big enough and easy to click, all links must be working properly, and the user must be directed to where he or she wants to go with the least possible number of clicks.
- Keep it simple
This is an important principle that is so crucial, but many forget and take for granted. For a web design to be effective, the website must be simple and not complicated.
A site that has far too many things going on — a cluttered home page with photos overcrowding each other, plus a sidebar with marquees and so many blinking elements — is a recipe for disaster.
Keeping a web design simple isn’t just about taking on a minimalist approach. It’s about keeping unnecessary content away, and presenting all information in such a way that there is flow, and much space to breathe.
If you are looking for a team of specialists well able to employ the top principles and best practices of website design, look for D6 Interactive, a Fort Worth Web Design team.
D6 Interactive custom designs all of their sites, with the intention of translating one’s unique objectives and goals into a tangible website with a high visitor-to-customer conversion rate.
