There are several studies that show that two out of Americans use social media in their everyday lives. This figure has grown significantly since the year 2008. So what does this mean exactly? Yes, there is an apparent growing trend in the use of social media.
This is the reason why businesses are so eager to make use of the best strategy that can fully maximize the use of social media, and consequently positively influence the business. In fact, a survey that was recently done indicated that marketers of businesses plan to increase their spending allotment for social media in the next five years.
There is one beautiful thing about the use of social media, and Sprout Social could not have put it better: “Social media is a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line.”
The use of social media is not just meant solely for promotional content, but for creating a community wherein collaborative interactions with customers are made. It is in these collaborative interactions that relationships are formed, creativity is generated, and enjoyment is made to ensue, which all then pave the way for sincerity, thereby eliminating elaborate salesmanship and hard-selling.
Moreover, one of the benefits of making use of social media that readily affects any business’ bottom line is the ability to expand audience reach. As a business, your brand recognition and customer loyalty increase as you reach more people.
Another benefit of social media use is that as a business, you can constantly get a pulse of people’s tendencies, values, and priorities. This means that you can readily understand your market’s point of view, the factors that influence your market, and the interests and behavior of customers – existing and potential alike. It is the ability to understand your customers’ characteristics through creation of marketing personas,which can significantly and positively affect your bottom line.
The best strategy for social media use is to incorporate the use of social media throughout every aspect of your business. This means that social media should not only be used for promotions and marketing, but also for customer service and support, product development, sales, engaging with existing customers, as well as attracting new ones.
Every single department in your business, from human resources to research and development must be included in your social media efforts. Salesforce Desk says this: “Left to its own, informal or ad hoc adoption of social media will put your business at a competitive disadvantage. Today the opportunity still exists to get ahead of your competitors with a thoughtful and strategic social media plan for marketing and beyond.”
Your use of social media must also be deeply rooted in your company or business’ KPIs and overall goals. The goals that you have for your business will serve as the directive for the specific strategies that you will employ in the use of social media.
If you are looking for a social media partner that can create the best social media strategy for your business, choose D6 Interactive. D6 Interactive is a SEO company based in Dallas that can offer you not only SEO services, but a well-integrated social media strategy to optimize the growth of your business.
