The Facebook Business page is an excellent tool that enables you to reach out to people both locally and globally. This is especially monumental if you are an owner of a start-up or a small business, since at ZERO COST (can you imagine that?!), you are able to instantly expand your sales by establishing your online presence and increasing your brand awareness.
Here are some tips for you to unlock the potential of your Facebook business page:
1. Complete all information upon creating the page
Entering all pertinent information about your business is one thing that you should never skip. You can’t imagine how many business owners skip this step, not realizing that this is actually one of the most crucial things in a Facebook business page.
Make sure that in your business page, all information about your business is reflected. This way, it will be easier for people to find you on Facebook, even when they do an online search.
2. Post content that is relevant and regular
Reputation Defender says that it is important for you to populate your business page every day or every week with content that is relevant - relevant to your own company, and relevant to your audience. Posting compelling content is a way for you to facilitate interaction among your customers, thus engaging current customers and attracting potential customers.
3. Ask questions
Aside from posting relevant and regular content, it’s also important that you ask questions. This is another trick to keep your audiences engaged and regularly talking about you. Amy Porterfield, the co-author of Facebook Marketing All-In-One for Dummies, says that the right kind of questions to ask are those that are easy to understand. Questions that can be answered by single-word responses are usually your best bet.
4. Run a contest
Smartbrief suggests that running a contest in your Facebook page is another great way to promote customer engagement. A contest, especially if the prize is worth the time and effort, will thrill and interest your visitors. Just like that, you can gain loyalty from existing customers, build your brand and increase brand awareness for potential customers.
5. Use keywords throughout your Facebook page
It’s also advisable that you deliberately, constantly, and consistently make use of keywords whenever you post content or reply to visitors’ comments. The effect of using keywords in your Facebook page is actually two-fold. First, search engines will take notice of you and pull you up during online searches; and number two, you are actually enabling people to perform word associations to your brand, thereby making your brand easier to recall.
Managing your Facebook business page is no mean feat. While it is true that having a Facebook business page costs you nothing, it will actually cost you far too much if you don’t maximize it and use it effectively. This is why it’s always advisable to partner with a social media manager to handle your online marketing efforts.
D6 is a Dallas Social Media Marketing Company that can provide you with excellent and effective online marketing efforts. They provide innovative and quality solutions that are customized according to the very needs of your brand.
To learn more about D6, and to find out more about the Social Media Marketing services that D6 can provide you, visit their website at http://d6interactive.com/.
Contact D6 today, your Dallas Social Media Marketing company and digital marketing firm.
