The layout of your website, color scheme, fonts, and images, as well as its overall functionality, are factors that can make or break the success of your website. Use your website’s design to your advantage by causing it to bring you low bounce rates and high conversion rates.
1. Get rid of all clutter
First things first: avoid visual overload.
To provide a web design that is clean and refreshing, make sure that one, there are no overlapping images and texts; two, there is a lot of space for your content to breathe; and three, your paragraphs are kept short.
2. Use the right fonts
For a premium web design, make sure that the fonts that you are using are consistent with your brand’s identity. If you are in the construction industry, then comic sans, given its soft and child-like features, may not be the best font to use.
Also, make sure that you don’t use fonts with stark differences in stroke, weight, and feel in one single page. The point is to create a seamless, consistent feel throughout all of your written content.
3. Use non-distracting colors
The best set of colors and hues are neutral ones. A neutral color pallet can produce a fresh, elegant, and modern vibe.
Should you ever need inspiration for color combinations, you can check out this site: http://www.colorcombos.com/
4. Prioritize User Experience
User experience or UX is such a huge determinant when it comes to encouraging visitors to return to your website. You need to make sure that your website’s design is conducive for easy navigation.
Your buttons and clickables must be easy to spot and of course, easy to click. Your content should be organized in such a way that promotes some semblance of flow and order. You must also steer clear of white spaces — experts claim that getting rid of white spaces allows viewers to focus on content, thus improving UX.
5. Get Mobile Optimized
A huge percentage of website visitors access websites through their mobile phones. To make sure that your website is in tip-top shape in terms of design, you need to make sure that your website is mobile responsive. The least that you would want is for a visitor to scroll endlessly on his or her phone, and unnecessarily click links just because your website is not fit for mobile use.
If you want to get in touch with a Dallas web design company that can help optimize your website’s layout, color scheme, and functionality, then D6 Interactive is who you are looking for.
D6 is a Fort Worth web design company who can provide you with all of your web design needs to optimize your website, and thus improve your online presence and boost your online sales.
