The year 2016 was a good year for determining the general direction of web design. Here are the best web design trends that we’ve spotted in 2016. Every website owner vying for higher website visits and conversion rates must make sure to have these elements in the coming 2017.
- Animations
Animations enhance the storytelling capability of any website. They also increase a website’s sense of interactive-ness, which is vital in the process of converting site visitors into customers.
According to Awwwards.com, 3 popular animation techniques are the following:
- Loading Animations - Meant to entertain viewers while waiting for a page to load
- Hover animations – Effects that provide more information or instant visual feedback when a viewer hovers over an element
- Galleries and Slideshows - Showcases multiple images without requiring the viewer to click endlessly or wait for inordinate amounts of loading time
- Long Scrolls
Because of the advent of mobile devices, long scrolls are now welcome. Viewers are more willing to keep scrolling down rather than to keep clicking on multiple links that lead to multiple windows.
Many websites are able to tell a good, catchy story by breaking a long scroll into clear sections, thus still giving that multi-page website effect.
- Color blocking
Colors were definitely a major thing that drove the visual landscape for websites. In 2016, web designers became more deliberate in organizing content with the use of colors.
Color blocking is the answer to effectively organizing content while making sure that they remain to be visually compelling.
UXPin suggests keeping in consideration the best practices for color theory in order to produce effective color blocking for website designs.
- Functionality
The unfailingly number one consideration of website users and viewers is functionality. While design is important, functionality remains to be the number one priority.
The lack of functionality of a website, that is, the presence of broken links, unnecessary content, ineffective placement of website elements, and a complicated layout, all have been seen to increase bounce rate.
- Minimalist Design
Simple never gets old. In a world where it’s easy to get caught up in information overload, website viewers are yearning for simplicity.
More than visual aesthetic, websites strived for a minimalist design to provide due emphasis to visual content, create sophistication, and reduce website loading time.
If you need a team of website designers who employ only the best website design practices, consider D6 Interactive, your Fort Worth Web Design Company.
At D6 Interactive, client satisfaction is our lifeblood. This is why we make every effort to produce only the most innovative solutions and the best website designs.
