What is a Backlink?

In the world of SEO, a backlink represents a vote of confidence from another website. When a page links to your website, it says that your services are trustworthy. That’s the reason why backlinks represent an essential metric for ranking high in Google search results.  At D6 Interactive, a Dallas SEO Company, this is one of the key areas that we look into.

Quality and Relevancy

When it comes to backlinks, quality beats quantity. Google won’t necessarily look at how many pages are linking back to your website but will check whether these pages are trustworthy and relevant to your niche. If you run a cooking blog, for example, but have backlinks from web design sites or e-stores that sell computer components, then you can’t expect to see a boost in your ranking. Since Google’s Penguin update, you risk getting hit with a penalty if you engage in suspicious SEO techniques, such as purchasing links or link exchanges.

Therefore, instead of working around the clock to get as many backlinks as possible, focus on providing high-quality content that adds value to your audience. That way you won’t have to reach out to webmasters and ask them to link back to your website as your content will work in your favor and do all the hard work for you.

The Benefits of an Efficient Backlink Strategy

  • Better Organic Search Results Ranking: When authoritative pages refer your content organically, you can expect to see a boost in your ranking.
  • Faster Indexing: If you’ve just launched your website, quality backlinks can help you gain visibility.
  • More Targeted Traffic: Usually, people that get to your website through a backlink are already familiar with your niche and are ready to convert (by newsletter sign-in, ordering a product, etc.). Hence, an efficient backlink strategy can help you get qualified traffic that you can nurture into leads.



Earning high-quality backlinks can be time-consuming and difficult, especially if you’re new to the world of SEO. Looking at your competitors and figuring out what they’re doing to get others to link back to them is a great starting point.

If you’d rather save yourself the time and effort, at D6 Interactive, a dedicated Dallas SEO team is always prepared to help you earn valuable links and boost your brand's reputation.