Tips for Enhancing Your Social Media Strategy

Today, it is nearly impossible to grow your business without a good social media presence.  For example, there are more than 300 million Twitter users, and a staggering 2.23 billion Facebook users. Yes, many of your potential customers are using social media.

Are you getting new followers? Are they interacting on your platform? If you answered “no” to these questions, you need to step up your social media game.

Growing your presence in social media is essential to get your business in front of your target market. Here are some simple tips from D6 Interactive, your Dallas social media experts.

1. Use the proper tools. If you want to strengthen your social media presence, it is important that you post consistently on social media. However, if you are running a business, you might not have the time to do this on a regular basis. This is why you need to have the proper tools. This will help ensure that you are posting regularly to enhance your social presence and save you time.

2. Leverage social media as a tool to help keep your customers happy. Social media is today’s platform for customer service. Today, more than 50 percent of customers prefer using social media channels for customer care over email or phone.  Using your social media platforms as a customer service platform will send more users to your social media and make it easier for them to solve their problems.

3. Promote your social media accounts. Don't expect your customers to know about all your social media platforms and go searching for them themselves - you've got to tell them they exist. If you make it easy for customers to follow or like your social media profiles, they'll be more willing to take action.

Start promoting your social media accounts to your customers and ask them to interact with you on your profiles. You can add social media icons to your site, add your social media feeds to your sidebar, tell people to follow you on social media at the end of your blog posts, and promote your social media accounts in your email marketing. The more people are aware of your presence on social media, the bigger it will be.

4. Actively engage with your audience. Would you keep talking to someone who never returned your messages? Probably not. Users won't want to follow you on social media or interact with you if they get nothing in return. That's why it's so important to actively engage with your audience on social media.

Engaging with your followers will not only increase your social media presence, but help you develop real relationships with customers. Hopefully these tips from your Dallas social media experts will help set you on the right path, or at least prompt some relevant reminders of key elements you may have easily overlooked in your planning.