Social media remains to be one of the most essential internet platforms. Did you know that more than 2 billion people use social media networks? This number will undoubtedly increase in the coming years.
Business owners and marketers must rely on more than emojis and hashtags to make the most out of their major social media channels. You need a structure, a strategy. You need to offer more value to your audience. And social media is an excellent platform to do just that.
We all know that a successful social media marketing strategy is all about delivering engaging and high-quality content to your audience. It’s essential that social media and content go hand-in-hand, feeding off one another in this nature. In fact, this is what sets apart truly effective marketing strategies from the rest.
D6 Interactive, your Dallas SEO and social media company, shares some ways you can make the most out of social media to boost your content marketing efforts.
1. Understand your target audience better
Social media is an excellent tool to get to know your audience. If you are not leveraging this tool to understand your customers and gain insight to their lives, then you are not doing it right. Ask these questions:
- What kinds of content do your audience like?
- When are they online?
- What content turns them off?
- What content are they sharing?
Use your answers to guide your content marketing efforts. If you know what kind of content your audience wants to digest, you will be spared from spending a huge chunk of your time crafting irrelevant content that will fall flat.
On the other hand, knowing your customers’ preferences will help you better position valuable, quality content that will grab your audiences’ attention.
2. Curate content
Your content will bore your audience if you’re mainly promoting your brand and delivering one perspective. Content curation will help keep things interesting.
Use social media to interact with key members in the community, industry experts, and thought leaders. Here are some ways you can do this.
- Round-up pieces
By curating content, you will not only build good relationships with other people in the same industry, you will also reach new and targeted audiences.
3. Utilize social media as a listening tool
Take full advantage of social media to monitor the following:
- Conversations around topics
- Mentions of your brand
- Industry happenings
- And much more.
Content has a lot of purpose. Whether your goal is to boost keyword rankings, drive traffic to your site, or enable your marketing team, they should all be aligned with the needs of your audience.
Understandably, this will require some work, but social listening will surely make it easier. Monitor the key activities enumerated above to identify what questions your audience is asking, what information they are looking for, and what challenges they are facing. Then use the information to refine your strategy for the better.
Yes, you can use social media to boost your content strategy in the same way you are using content to enhance your social media efforts. Need help with social media marketing? Your experienced team at D6 Interactive, your SEO and social media company in Dallas, TX can help!
"Number of social network users worldwide from 2010 to 2023," Statista, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
"Get To Know Your Audience Using Social Media," Social Media Today, https://www.socialmediatoday.com/marketing/get-know-your-audience-using-social-media-10-tools-help
"Why Content Curation Rules Social," Digital Marketing Institute, https://digitalmarketinginstitute.com/blog/why-content-curation-rules-social
"What is Social Listening, Why it Matters," Hootsuite, https://blog.hootsuite.com/social-listening-business/