Providing a great user experience has always been one of the main goals of Google’s search algorithms. This is why website owners should always create content that is relevant, authentic, valuable, and engaging to their target audience.
Most SEO professionals optimize and create different types of content like images, infographics, and blog posts to boost their visibility on the web. However, one kind of content is often overlooked and underutilized, and this is video content.
While it’s true that about 80 percent of brands use video content these days, not many are taking advantage of the power of video for its SEO benefits. Used correctly, video content can considerably contribute to a brand’s SEO strategy.
Here are some insights from D6 Interactive, your Dallas SEO company, on how video content can help boost your SEO marketing efforts.
1. Videos can help increase website traffic
It’s a fact: people enjoy video content. According to recent studies, video content is predicted to drive more than 80 percent of internet traffic by 2022.
Video is not only limited to providing entertainment to its viewers. More and more consumers want to view more videos from their favorite brands. So if you want to grab the attention of your traffic audience, video is the way to go!
2. Reduce bounce rate and boost dwell time
Videos also have the power to compel your site’s visitors to dwell on your website longer. When visitors dwell on your site, the search engines see that your site is trustworthy and has quality content. This will help your site rank higher in the search results.
3. Build backlinks that have high quality
People love to share valuable and interesting content. Great videos can help you generate a lot of shares, which leads to high-quality links from good, reputable websites.
You can invite influencers to check out your content and encourage them to mention it with a link back to your website. Why not co-create engaging video content with the top bloggers or influencers in your niche? You can then repurpose them and host them in your site.
Keep in mind that it is very important that you create something that offers value to your audience. Educate or entertain them with a well thought-out content, such as videos that evoke a strong emotional response.
Yes, videos have amazing marketing potential, and you can leverage them to boost your SEO game. It can help increase engagement, drive quality traffic to your site, and boost your reach. If you need professional help in optimizing your content for great search results, feel free to reach out to us at D6 Interactive, your Dallas SEO experts.