Search engines constantly evolve and change. Like a living organism, they adapt to their environment and become more accurate and efficient with each passing day.
With SEO trends changing overnight, it can be difficult to keep track of the techniques that help your business versus those that affect its ranking.
Here’s a look at what you need to focus on in 2017.
- Optimize for Mobile Search
- Check Your Site’s Speed
- Optimize for Voice Search
We live in a mobile-first world. As of last year, mobile web browsing overtook desktop for the first time, with smartphones and tablets accounting for 51.3% of all web searches. Google noticed the shift in user behavior and introduced the mobile-first index. In other words, the search giant now favors mobile sites to the detriment of the desktop.
Take the Mobile-Friendly Test to determine whether your site is ready for the mobile-first world.
What do users prefer: an aesthetically pleasing page or one that loads fast and performs flawlessly? Reports show that the chance of a bounce rate increases by 32% if a page takes more than three seconds to load and to 90% if it takes more than five seconds to load.
Internet users are impatient, and Google knows that. That’s why page speed was included as a ranking factor in the mobile-first index.
Voice search is becoming the new norm. According to one study, the use of voice search is expected to double in the next five years.
Now is the best time to start optimizing your content with user intent in mind. Think of all the questions a prospect might have about your products or business and answer them. Also, focus on long-tail keywords since voice search is more conversational than a regular search.
Search engines are becoming smarter and more sophisticated than ever before. Google has even built a machine-learning algorithm to help it understand what people are searching for so that it can deliver relevant results. Businesses that want to remain competitive in this world need to step up their SEO game.
For more information, visit D6 Interactive.