The outburst of social media platforms like Facebook, Twitter, Instagram, and many more, has made it much easier to spread information to people all over the world. Because these platforms have gained a significant amount of following (practically everyone with Internet access is on a social networking site!), and allows sharing of content, the world that we once considered unfathomably huge has now become much smaller and easily reachable.
The use of social media sites in order to gain traffic or attention is what social media marketing is all about. Brands have been leveraging social networking sites in order to send across their message to everyone and gain visibility.
Aside from sharing content in an effort to provide information to potential and existing customers, social media is also an avenue to showcase excellent customer relationship management. In fact, Buffer Social cited in 2015 that 67% of consumers have used social media to provide quality customer service. Looking at the state of social media today, this figure is likely to have increased rather significantly.
Indeed, any brand’s social media marketing efforts need to factor in ways how to provide high-quality customer service. Through social media sites, brands can engage with their followers, respond to customer queries, and provide ways on how to attract new customers and reward loyal customers.
An article from Duct Tape Marketing suggests that giving promotions can be a great way to get your customers engaged. Offering freebies and discounts for every share of your post can surely get your content out there, and at the same time make your customers feel special.
Responding quickly can also promote excellent customer service. It’s important to understand that response time can make or break customer interaction. When customers post queries or problems, social media is a great way to answer their questions and troubleshoot their concerns. Zendesk suggests that being able to correctly identify customer’s issues, provide links to relevant and additional information, and closing the loop, even if it’s just to a “thank you” in a comment or Tweet, are all simple but significant ways in providing excellent customer service through social media.
If you’re looking for a social media expert that can maximize social media for you and excellently employ your social media marketing efforts, you can look into D6 Interactive.
D6 Interactive is a social media marketing company in Dallas, and they know exactly all about the social marketing do’s and dont’s.
Partner with them to get your brand the customer attention and visibility that it deserves.
Visit their website at http://d6interactive.com/ and get in touch with the warmest and friendliest social media marketing experts you can ever encounter.
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