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The TCU Student Affairs Counseling & Mental Health Center needed an engaging re-design for its suicide prevention site.
Promoting psychological health, well being, and resources for TCU students to cope with personal and academic challenges.
The TCU Student Affairs staff has a number of resources available to the TCU student population, but we needed to translate that to the web for students to be able to access.
We knew that the target demographic of TCU students would be accessing the site through a mobile and tablet device, and focused on that in our UI/UX design concepts.
We worked with the TCU Student Affairs staff on creating a marketing campaign on both digital and print to reach all areas of the campus.
This campaign created by TCU, including the website design, has been licensed across the country to help other collegiate counseling programs.
The website created a distinct experience for users by communicating critical suicide prevention facts and messaging through custom graphics, animation and a vibrant color scheme that speaks directly to students, parents/family and faculty/staff.